Meet Martina!

Meet Martina!

 

Tell us a little bit about your background before joining The Key team.

I graduated from Northwestern University a little over a year ago, where I studied journalism and psychology. I specialized in magazine writing and editing, and on campus I was an editor for a student life magazine -- my life and love, North by Northwestern. I also worked as a reporter and PR assistant for Northwestern Athletics, writing features on student athletes, helping with media relations, and attending sporting events. Off campus I held a variety of marketing internships -- from tech with Blackberry (yes they're still around), to finance at CME Group, to natural foods for Seasons Soda. Post-grad I made my way back to the California sun and worked at an education non-profit doing marketing and communications, before finding my home at The Key as an apprentice. Now I'm an associate, learning new things about PR every day, hustlin' with a start up, and sipping on WeWork kombucha. 

 

Describe your work style in five words.

Organized, team-player, dependable, perfectionist, and adaptive.

 

What are you favorite kinds of projects to tackle?

My favorite projects merge research, analysis, creativity, and writing. With a storytelling background, I love being able to brainstorm new angles, write pitches, and think about communicating to different audiences -- as well as integrating social media strategy wherever I can. Sort of a social media junkie, if you will.

 

What’s your proudest moment at work?

Writing my first press release for a client was definitely a proud moment -- as well as putting together a beauty-related video, planning social media posts, and getting coverage. Buying some plants for our office space also makes me happy as a #plantmom.


What makes you the most excited to be at The Key?

Every day is different, every client is different, every team member is different. I love working with a team of badass women with all different backgrounds and experiences -- the world needs more of that!


Lightning Round:

Favorite office snack? Veggies and hummus, or Cheetos. There is no in between. 

Badass female role model? Joan Didion, Emily Weiss, Mary Roach, my mom, sister, and grandmother. 

Power song? E•MO•TION - Carly Rae Jepson. If you know, you know.

Redvines or Twizzlers (To settle the office debate once and for all)? Redvines -- this shouldn't even be a debate, unclear why I included this question...

The Key's Top Wins of the Week!

The Key's Top Wins of the Week!

Meet Katie!

Meet Katie!