Strategic Media Relations
Doma is a technology company leveraging machine learning (ML) to ease the home buying experience. When Doma began kicking into higher gear ahead of going public, their team needed a communications partner to match their pace. After a glowing referral and delivering a rock solid proposal, The Key has been laying a communications foundation with Doma for approaching one year.
At The Key, we often say that "we're flexible" and that goes beyond budgets or workflows as a real embodied value. After Doma announced they were going public via a SPAC, communications moved fast and furious. In addition to PR efforts, The Key worked with an investor relations firm in tandem with Doma to ensure the project's success.
Navigating quick turns in business required us to juggle being nimble and reactive with being responsive and controlling the chaos. In between the partner announcement and filing (a floating period) we created and pushed out weekly press releases to ensure the news flowed and the public was aware of Doma's momentum.
We pride ourselves on being trusted and knowledgeable partners. Working with Doma was a baptism by fire into the ever-changing world of emerging technologies, finance, and real estate. Our passion for "nerding out" made building our understanding and vocabulary within new fields a worthwhile challenge and point of collective growth.
Taking a company public via SPAC was a first for us, and we rolled with the punches in real time. When discouragement wanted to creep in, we looked out for each other, and did it together. Our agreement to "play a team sport" brought us together and meaningfully ignited our work.
Working smart and sticking together allowed us to offer sound recommendations and grow in high pressure situations. Not only did we roll through a successful merger, our efforts reaped fridge worthy results: amid the intensity, we gracefully pulled out the stops and secured amazing coverage, including a CNBC exclusive.
Additionally, the CEO is a recognized thought leader and has established a presence across media from Clubhouse and podcasts to Reddit AMA's.
We are proud to be Doma's trusted home for quality communications work. Our goal is to switch gears from reactive quick turns to a program y that is future focused and research based. Looking forward, we want to be responsive and see Doma continue to elevate, and as their company evolves so will our work with them.