Holiday Shopping Survey
Online and Broadcast Coverage
Shopkick is a leading shopping rewards app and one of The Key's longest-standing clients. Over the years, our team has spearheaded initiatives to help bring brands and retailers on as partners while keeping the brand's millions of loyal fans engaged. True to our commitment to being dedicated partners, we rolled with the punches when the in-person retail world was rocked in 2020 and Shopkick tagged us in.
Shopkick is the OG innovator of adding value and amusement to in-person retail experiences with digital rewards ("kicks"). When global health shifted, consumer behaviors in retail spaces sympathetically transformed too. These customer changes presented a host of new challenges across industries. We thoughtfully capitalized on this trend to benefit Shopkick users, partners, and the industry at large.
The Key excels at quickly creating news. As the pandemic began to forever change the retail landscape, we saw material value in understanding how consumer behaviors were also evolving.
How could our client become a real resource for their current and potential partners? Squarely approaching this project from our agreement to Stay Curious, we strategized to make Shopkick not just relevant, but a rich source of information for those in the space trying to manage through a monumental shift.
The Key created a unique and impactful opportunity for Shopkick to interact with shoppers, secure media coverage in key consumer, business and trade publications, and demonstrate value to current and future partners.
PR is hard to measure, but when the coverage landed Shopkick two new brand deals totaling $200,000 in revenue, we knew we were moving the needle. To-date, Shopkick’s COVID-19 consumer sentiment data has been featured in over 165 pieces of print and online coverage and 130 broadcast segments.
The Key’s Takeaways
Being flexible and ready to pivot are essential to being useful to our clients. Having the ability to immediately survey people in sync with the world around you is highly valuable. Leaning into the power of data and having a good relationship with your user base pays in very rich ways.
Looking forward, The Key hopes to raise our bar on creativity and tell more consumer stories. We want to make the Shopkick app more useful for consumers and utilize new social media to make the experience more fun.