Tell us a little bit about your background before joining The Key team
I come to The Key after spending 3+ years in the beauty industry, having started my career in POPSUGAR’s editorial department writing for their fashion and beauty verticals. Most recently, I spent more than two years working with the Benefit Cosmetics’ global PR team.
Describe your work style in five words
Creative, curious, communicative, conscientious, collaborative. (I also really like alliteration)
What are you favorite kinds of projects to tackle?
I love to dream up creative approaches to consumer-focused stories.
What’s your proudest moment at work?
Conceptualizing and creating press materials for a product launch that was then localized into 10 different languages. Seeing a project that had been my baby for a year appear on influencer Instagram stories around the world was surreal!
What makes you the most excited to be at The Key?
To learn from a crew of bad ass female PR veterans!
Favorite office snack? Hummus and pita chips
Badass female role model? Michelle Obama
Power song? Renegade by Jay Z and Eminem
Favorite rockstar journalist? Cathy Horyn, The Cut