A New Story

2023 is wild one!

With The Key as your partner, we can weather this storm together.

The current macroeconomic environment puts pressure on every single business decision. Coupled with SVB’s collapse and uncertainty within banking partners and the fundraising landscape, this storm will reverberate for years. All eyes are on your channel strategy and the efficacy of every dollar spent.

We know how to do more with less, and this is our time to shine!

Successful business leaders need the right partners to navigate these waters with efficiency, grace, and empathy. A sharp, thoughtful communications strategy can help you break through and reach the right audiences at the right times – even more crucial in this environment. And we’ve been there before – our leadership team started their careers in the dot-com bust’s shadow and worked through the ‘08 crisis with some of the brands that defined the next chapter in tech. Let's change the world together.

‍ABOUT US

The Key has launched hundreds of startups, built brands, and created multi-dimensional programs for a wide range of companies.

We speak deep tech and broad consumer, TechCrunch, and Today Show. Programs are built-in support of business goals. Strategies span the breadth of stakeholders required to make businesses win: employees, investors, partners, buyers, and more.

The Key's mission is to tell a new story. At the heart of our programs is sharp strategy, story development, media savvy, and real consultation. With a strong focus on early-stage companies, we also have rich experience in tech, consumer, nonprofit, and social impact work, along with expertise in navigating the public markets.

HOW WE CAN PARTNER WITH YOU

  • Conduct a competitive landscape analysis to understand your company’s current market position, reporters to win over, and media white space to own
  • Refresh messaging, positioning, and branding that resonate with your key audiences
  • Create and evolve long-term strategic plans to support brand awareness
  • Design and execute robust media relations programs from soup to nuts – from strategizing and pitching to measuring results
  • Manage thought leadership programs to establish your executive’s expert voice on the right platforms
  • Support event and speaking programs that meet your audiences at the source
  • Coordinate social media influencer campaigns to further amplify your brand
  • Manage (and win!) awards programs to validate your company and increase visibility
  • Conduct media training to ensure your spokespeople are prepped and ready for the spotlight – ranging all the way from a team-led media training to a series of producer-run video trainings for broadcast
  • And more (pretty sure we could make a kitchen sink with the right tools…)!

Our network is strong; most work has been referred to us by current and former clients or colleagues, by VCs, or by reporters who’ve seen our impact firsthand. Investors see us as a smart spend, especially when a story is complex and the audiences vary.

We take our reputation and our referrals seriously — and want to showcase what The Key can unlock.

Give us a holler: yo@thekeypr.com.
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Just a sample of some of the phenomenal brands we’ve partnered with:

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