The Key has launched dozens of startups, built brands from early adoption through household name, and created multi-dimensional communications programs for a wide range of companies.

Our mission is to tell a new story. To do so, we empower people and companies to unlock their best through high-impact, low-bullshit communications.

At the heart of our programs is sharp strategy, story development, thoughtful media outreach, and real consultation. With a strong focus on early-stage companies, we also have rich experience in tech, consumer, nonprofit, and social impact work, along with PR strategy and support for several established companies.


  • Conduct a competitive landscape analysis to understand your company’s current market position, reporters to win over, and media white space to own
  • Refresh messaging, positioning, and branding that resonate with your key audiences
  • Create and evolve long-term strategic plans to support brand awareness
  • Design and execute robust media relations programs from soup to nuts – from strategizing and pitching to measuring results
  • Manage thought leadership programs to establish your executive’s expert voice on the right platforms
  • Support event and speaking programs that meet your audiences at the source
  • Coordinate social media influencer campaigns to further amplify your brand
  • Manage (and win!) awards programs to validate your company and increase visibility
  • Conduct media training to ensure your spokespeople are prepped and ready for the spotlight – ranging all the way from a team-led media training to a series of producer-run video trainings for broadcast
  • And more (pretty sure we could make a kitchen sink with the right tools…)!

Our network is strong; most work has been referred to us by current and former clients or colleagues, by VCs, or by reporters who’ve seen our impact firsthand. Investors see us as a smart spend, especially when a story is complex and the audiences vary.

We take our reputation and our referrals seriously — and want to showcase what The Key can unlock.

Give us a holler:

Just a sample of some of the phenomenal brands we’ve partnered with: