For Founders & VCs

Who is The Key?

The Key has launched hundreds of startups, built brands, and created multi-dimensional communications programs for a wide range of companies. Our mission is to tell a new story, empowering people and companies to unlock their best through high-impact, low-bullshit communications.

At the heart of our programs are sharp strategy, story development, thoughtful media outreach, and real consultation. We have a strong focus on early-stage tech, helping to craft your narrative and get your brand in front of key audiences, so we can grow alongside you and your company.

Our network is strong; most work has been referred to us by current or former clients, colleagues, VCs, or reporters who’ve seen our impact firsthand. Investors see us as a smart spend, especially when a story is complex and the audiences vary.

We take our reputation and our relationship seriously — and want to showcase what The Key can unlock.

As a women-owned and-run agency with diversity among our core values, we love working with our peers and fighting for more representation. And because we’re funded less on average, we help balance that out with preferred pricing for female founders.


WE CAN PARTNER WITH YOU TO:

  • Conduct a competitive landscape analysis to understand your company’s current market position, reporters to win over, and media white space to own
  • Refresh messaging, positioning, and branding that resonate with your key audiences
  • Create and evolve long-term strategic plans to support brand awareness
  • Design and execute robust media relations programs from soup to nuts – from strategizing and pitching to measuring results
  • Manage thought leadership programs to establish your executive’s expert voice on the right platforms
  • Support event and speaking programs that meet your audiences at the source
  • Coordinate social media influencer campaigns to further amplify your brand
  • Manage (and win!) awards programs to validate your company and increase visibility
  • Conduct media training to ensure your spokespeople are prepped and ready for the spotlight – ranging all the way from a team-led media training to a series of producer-run video training for broadcast
  • And more (pretty sure we could make a kitchen sink with the right tools…)!

Our network is strong; most work has been referred to us by current and former clients or colleagues, by VCs, or by reporters who’ve seen our impact firsthand. Investors see us as a smart spend, especially when a story is complex and the audiences vary.

Industry & Stage Agnostic: from seed on up, across tech, consumer, and more

The Key has launched hundreds of startups, built brands, and created multi-dimensional programs for a wide range of companies.

We speak deep tech and broad consumer, TechCrunch, and Today Show. Programs are built-in support of business goals. Strategies span the breadth of stakeholders required to make businesses win: employees, investors, partners, buyers, and more.

Sharp Strategy, media savvy, and real consultation

With a strong focus on early-stage companies, we have a strong track record working with top VC firms and startups.

Our team is lean and agile. This means no hourly billing, full access to senior leadership, flexible project scopes, and much more. The Key is a perfect partner onto whom you can offload your work, while we help navigate inbound and proactive opportunities and big-time partners to the best advantage.


We take our reputation and our referrals seriously — and want to showcase what The Key can unlock.

Give us a holler: yo@thekeypr.com.