April 7, 2023

Thank you so much for inviting
The Key to the Thinx RFP process!
We are so excited by the prospect
of working with you.

Now that you've seen our proposal, here's a bit more background about
The Key, our team and the
work we've done.

Key Team

The Team

Think of us as your resourceful “in-house” communications partner, lead strategist, info-wrangler,  relationship builder, and “day one” teammate all in one!

The Key has launched dozens of startups, built brands, and created multi-dimensional communications programs for various companies. Our mission is to tell a new story, and to do so, we empower people and companies to unlock their best potential through high-impact, low-bullshit communications.

At the heart of our programs is sharp strategy, story development, thoughtful media outreach, and real consultation. We work with marketing experts who help build out a brand universe, codifying a brand strategy and making sure that the pieces of their story connect at every touchpoint. Every project begins with customer, competitive, and cultural research, allowing us to make creative decisions with insights and empathy.

Our bi-coastal team of PR and marketing pros is based in SF, NY, and NC, and we have trusted global partners in Canada and the U.K. We even have an investigative reporter on the team to help prep for the suggested ”Mea Vulva” moment!

The Data Driving Our Insights & Strategy ~ Read here

Case Studies