2023 is a wild one! The current macroeconomic environment puts pressure on every single business decision. Coupled with SVB’s collapse and uncertainty within banking partners and the fundraising landscape, this sets off a storm that will reverberate for years in the technology world. With all the work to broaden representation in a painfully homogenous industry, we’ve already seen funding dollars and investment in DEIB pulled back as uncertain times threaten a reversion to ‘pattern recognition’ and all that implies.
Successful business leaders need the right partners to navigate these waters with efficiency, grace, and empathy. A sharp, thoughtful communications strategy can help you break through and reach the right audiences at the right times – even more crucial in this environment. And we’ve been there before – our leadership team started their careers in the dot-com bust’s shadow and worked through the ‘08 crisis with some of the brands that defined the next chapter in tech.
The Key was built with the agility necessary for this moment. We want to be your comms partner and weather this storm together.
ABOUT US
The Key has launched dozens of startups, built brands, and created multi-dimensional communications programs for a wide range of companies. Our mission is to tell a new story - including who’s featured as a leading character- and to do so, we empower people and companies to unlock their best potential through high-impact, low-bullshit communications.
At the heart of our programs is sharp strategy, story development, thoughtful media outreach, and real consultation. With a strong focus on early-stage companies, we also have rich experience in tech, consumer, nonprofit and social impact work, along with PR strategy and support for several established companies.
We're a women-led agency with diversity among our core values. We want to broaden the world's impression of who starts and leads world-changing companies by fighting for more representation.
HOW WE CAN PARTNER WITH YOU
Our network is strong; most work has been referred to us by current and former clients or colleagues, by VCs, or by reporters who’ve seen our impact firsthand. Investors see us as a smart spend, especially when a story is complex and the audiences vary.
We take our reputation and our referrals seriously — and want to showcase what The Key can unlock. Give us a holler: yo@thekeypr.com.
Take a look at some of the phenomenal BIPOC-led companies that we’ve partnered with over the years.
Case Studies