Blog

Meet Sophia

May 4, 2022

Tell us a little bit about your background before joining The Key team.

I’ve worn a variety of professional hats! I started working in the customer service industry when I was 15, doing everything from hosting and sales, to managing a restaurant. When I attended UC Davis, I became passionate about the outdoors industry which catapulted my experience as a backpacking, rafting, and bioluminescence sea kayaking guide. Additionally, I worked as a film assistant for Citizen Film, a documentary production company based in San Francisco, and was also a marketing assistant for the San Francisco Dance Film Festival. Moreover, I am a certified RYT yoga instructor and enjoy exploring new studios!

Most recently, I took charge as a docuseries video producer for a startup whose purpose is to help individuals from all walks of life get jobs - that was a really rewarding experience! Looking ahead, I know I am passionate about storytelling and am looking to integrate mission-based narrative work with climate change resilience efforts in order to help instigate education and positive environmental change. 

 

Describe your work style in five words.

Interdisciplinary, communicative, positive, compassionate, creative. 

 

What are your favorite kinds of projects to tackle? 

Anything related to climate change and sustainability food efforts. As I learn more about the climate tech industry, I am becoming more excited and hopeful about all the innovative possibilities in mitigating the climate crisis. And as a big outdoors person, I am passionate about bringing more DEIB to the industry, and enjoy working on projects and companies that value this, too. 

 

What’s your proudest moment at work (here or elsewhere)? 

In the summer of 2020, I worked as a chef and leader for a teen adventure program just outside of Bozeman, MT. I camped for three months and was in charge of all the cooking and product inventory for 40+ participants, as well as formally teaching students how to chef it up in the kitchen. In addition to these duties, I led gardening classes, specifically focusing on food forests and the immense importance of eating and supporting foods coming from local farmers and ranchers. I was exhausted to say the least, but 2020 was a summer of exponential personal and professional growth - after that job, I felt (and still feel) like I can do anything I set my mind to!

 

What makes you the most excited to be at The Key?

I am incredibly excited to be at The Key for a multitude of reasons! I am passionate about mission-driven work and creative storytelling, so I am stoked to expand upon my previous experience in this area and collaborate with clients who value thoughtful, quality, and no BS work. Moreover, I love working with women and feel empowered and supported when I do; I feel lucky to have found such a badass and intelligent group of people who think similarly. Most importantly, I am thrilled at the opportunity to dive deep, learn, and broaden my skill set within the PR industry. 

 

Lightning Round:

 

Favorite snack while you work?  

Simple Mills Rosemary Crackers or dark chocolate covered almonds

Badass role model?  

Alice Aedy

Power song?  

Number One Fan by MUNA

If you could have a superpower, what would it be?  

Telepathy

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