Thought Pieces

Comms in 2024: Stretching Budgets & Making Magic
PR teams and partnership, in a time when high-impact, low-bullshit strategy and adaptability is critical
The KEY
Feb 20, 2024
5
Min Read
How Influencer Marketing Changes the Game in MarCom
Influencer relations is no longer just a nice-to-have - it's crucial for a robust marketing strategy
KiraW.
Sep 26, 2023
5
Min Read
The Key's TechCrunch Disrupt Dispatch
AI took center stage at this year's three-day event. Here are our Key takeaways.
The KEY
Sep 22, 2023
4
Min Read
Diversity in Business, Finance and Tech is a Good Thing
In light of SVB's collapse, elevating a variety of voices and telling a new story is critical
MarthaS.
Apr 4, 2023
3
Min Read
Summer 2021: Reflections
As we ease into the Fall months, our team is reflecting on summer memories, both personal and professional!
The KEY
Nov 11, 2021
5
Min Read
Our Year at Home: Key Quarantine MVPs
Today marks exactly one year since San Francisco issued a Shelter-in-Place order that has kept us working...
JenniferP.
Nov 11, 2021
5
Min Read
Plant & Pivot: The Myth of Balance
In an unintentional but on-the-nose turn of events, I initially wrote this piece last fall to put into words a
MarthaS.
Nov 11, 2021
4
Min Read
Honoring Dr. Martin Luther King, Jr. in Light of White Supremacist Violence in 2021
A bust of Dr. Martin Luther King, Jr. sits in the U.S. Capitol building rotunda, erected in 1986 and crafted i
The KEY
Nov 11, 2021
4
Min Read
Living our Key Agreements: Vacation Edition
I don’t know about you, but since the global pandemic started, my adrenal system has been working on overdrive
JenniferP.
Nov 11, 2021
6
Min Read
Because of Her, We Can: Remembering Ruth Bader Ginsburg
Ruth Bader Ginsburg sits in our office alongside Dolly Parton and Michelle Obama in the form of saintly...
MarthaS.
Nov 11, 2021
4
Min Read
Why Empathy in Media Matters — Especially Right Now
When I first began interviewing with The Key in February, I was ready to pivot in my career from journalism...
The KEY
Nov 11, 2021
4
Min Read
Sittercity: A Quick Pivot in a Time of Crisis
When we first met Sittercity CEO Elizabeth Harz at Dos Tacos in San Francisco, we knew we'd found a kindred...
The KEY
Nov 11, 2021
4
Min Read
5 Key Sustainable Changes ...but Mother must I?
Our culture is built on simple solutions, and over time simplicity has been defined in single use plastics.
The KEY
Nov 11, 2021
4
Min Read
Key Extracurriculars: Soccer Without Borders
There are a lot of great parts about working at The Key, from learning to elevate voices, working with fast-pa
The KEY
Nov 11, 2021
4
Min Read
Highlights from TechCrunch Sessions: Mobility (also known as Sam's First Tech Conference)
I’m a mobility nerd. I commute on my bike, I like the wind in my face, the freedom and the human connection...
The KEY
Nov 11, 2021
5
Min Read
Can I Be a Finance Influencer Now?
‍How working in financial services the last four years helped me get my financial sh*t together
The KEY
Nov 11, 2021
4
Min Read
On Catch and Release - The Adrianna Story
Having been in this career for a long minute, there are many things that make me step back and smile.
MarthaS.
Nov 11, 2021
4
Min Read
The Universe Rocks: a Quick Peek at (re)Launching Mixhalo
Frequent readers may know there’s more talk of the universe and her desires/impact on The Key than one....
MarthaS.
Nov 11, 2021
3
Min Read
"Stand Up & Take Up Space": Listen to Martha's Guest Appearance on the "Love Over Metrics" Podcast
Martha was recently invited to share some her experience as an entrepreneur and leader with our wonderful...
The KEY
Nov 11, 2021
3
Min Read
Get to know our founder, Martha Shaughnessy
I really like the architecture. The DNA of a company helps structure the story...
The KEY
Nov 11, 2021
4
Min Read
Winning with a Hippie Heart
It’s hard to keep a hippie’s heart when working in tech, especially in San Francisco.
MarthaS.
Nov 11, 2021
4
Min Read
FinCon Y'All!
FinCon is a gathering of over 1,700+ bloggers, influencers, CFPs, podcast hosts, etc. primarily in the...
The KEY
Nov 10, 2021
3
Min Read
Why The Key?
Today marks the birth of The Key, a new communications agency rethinking how we work -- as teammates, with...
MarthaS.
Nov 6, 2021
4
Min Read
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