Meet Sophie

Feb 28, 2022

Tell us a little bit about your background before joining The Key team.
I am making a big career change after 10 years of working in broadcast news! I have spent my professional career at KRON4 News where I started as an intern and worked my way to Executive Producer. After being inundated with pitch after pitch, I realized my journalism background and skills would be highly valuable in the PR industry. That is what thankfully led me to The Key!

Describe your work style in five words.
Perfectionist, passionate, persistent, positive, patient

What are your favorite kinds of projects to tackle?
I love working on special community projects and anything that I know will make a positive impact!  

What’s your proudest moment at work (here or elsewhere)?
Working on a special about Kamala Harris when she was elected as Vice President. I got to dive into her background in the Bay Area and the impact she had as a female in California politics. The project was done before we knew the outcome of the election, and it was so rewarding for our hard work to be seen. It was shared with and played on over 100 different news stations nationwide!

What makes you the most excited to be at The Key?
The people and the new challenges! Everyone has been so kind and welcoming, it’s refreshing to be a part of a supportive team as I navigate this new career!

Lightning Round:

Favorite snack while you work? Cheese sticks. I love cheese.

Badass role model? My Oma! She is 93 and has run her own business ever since she came to the US from Austria over 60 years ago. And yes, she is STILL working!

Power song? Anything Backstreet Boys

If you could have a superpower, what would it be? Teleportation. More time exploring, less time driving and flying.

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