In a survey of more than 20,000 shoppers, Shopkick concluded that over the past year, “consumers have been faced with significant supply chain issues and massive inflation, directly impacting the way they shop.” The company found that 81 percent of consumers polled “are now more likely to wait on making a purchase until there is a sale or coupon due to price increases and 79 percent would purchase the next best option if their favorite brands are sold out or low-in-stock, highlighting their wavering loyalty to brands.”
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