First, I’ll put out that having written hundreds of thousands of words (maybe millions) for others -- ranging from Jeff Zucker’s upfront speeches in the Queer Eye For the Straight Guy days to technical whitepapers to Mayors’ talking points and try-too-hard tweets -- this may be the hardest thing to articulate: how we became The Key. So consider this the first chapter of a long and winding tale.
Today marks the birth of The Key, a new communications agency rethinking how we work -- as teammates, with media and with clients. We serve as an extension of our clients, examine the vestigial parts of agency life, remove whatever we can, and only engage when we have a real seat at the table and a firm belief we’re the right partner for the job.
We like to be in the room where it happens (and make the dorky Hamilton jokes while we're there). We're working to create the kind of agency that'll attract and retain the best hearts and minds -- to our team and as clients -- because if we're going to spend our days together, we need to love the company we keep.
Those values inform the name.
For us, The Key is:
In short, after a year in what ended up being a longer-than-anticipated friends and family beta, we launch The Key as a communications agency designed from the ground up to work with the media as they exist today and evolve for the future.
The goal is to make a sustainable place for anyone on this team to fulfill professional goals while living rich lives, and to exceed client expectations without sacrificing values (of family time, or business ethics, etc.).
We recognize the always-on nature of the world, but refuse to be all-consumed by it. We each love PR when it’s good: helping craft a story, build a brand, reach people who need a product or service. More importantly, we love doing this together as students of the media and of business, and of human and team dynamics.
We are building a place for intelligent, valuable counsel, with a group of respectful and respected colleagues and clients. Intrigued?