The Key’s Top 24 Media Wins of 2024: Highlights from Our Clients’ Year in the Headlines
As 2024 winds down, we’re reflecting on some of the top media placements we secured for our clients this year. From groundbreaking product launches to executive insights in premier publications, these wins underscore the power of strategic storytelling and a deep understanding of the media landscape.
Here are our top 24 media wins of 2024 that made headlines, shaped narratives, and drove results for our clients:
Aclima in Inc. — Why This Female Founder Stays True to Her Vision for Clean Air–Even If It Means Turning Down Investors
We were so excited to see Inc. highlighting Davida's dedication to her vision for clean air. The article shares how she’s stayed true to her mission, even when it meant making tough choices like turning down investors. We had a great time working with reporter Farrell Evans to share this story!
Amira Learning in Forbes — Amira Learning And Istation Merge, Expanding K-12 AI Solutions
Amira Learning joined forces with Istation in a strategic merger, expanding AI solutions and tools for K-12 students worldwide - thank you to Ray Ravaglia for telling Amira’s story of empowering young students to achieve their reading goals.
Amira Learning on NPR — Louisiana schools use Artificial Intelligence to help young children learn to read
NPR discussed the use of Amira Learning’s AI-powered reading tutor in Louisiana classrooms to help young students, including English language learners, improve their reading skills through personalized, interactive lessons. Educators in Louisiana acknowledged that AI can’t replace human teachers, but went on to highlight its effectiveness as a tool for closing literacy gaps and supporting classroom instruction.
Bluesky in TechCrunch — Bluesky is now open for anyone to join
We helped social platform Bluesky announce its public launch, opening out of its invite-only beta at 3M users (now 25M+). We worked with Amanda Silberling and others to make the launch splash, and the platform has only continued to explode in growth and relevance over the year, challenging X and Threads position and opening new possibilities for social media.
Boon in TechCrunch — Boon raises $20.5M to build agentic AI tools for fleets
We worked with Ingrid Lunden at TechCrunch to tell a story that affects us all — how logistics is working on razor-thin margins, across over a dozen disconnected systems to deliver us every good we consume or need in our daily lives. boon, led by 2x founder and ex-Samsara developer, Deepti Yenireddy is an AI-powered logistics platform, with $20.5M in fresh funding to streamline operations for logistics and fleet management companies.
DeepWell DTx in PCGamer — The company behind a 'mental health action shooter' envisions a health insurance-funded 'golden age' for gaming, and it just got FDA clearance to treat stress
DeepWell DTx achieved FDA clearance this year, marking a significant medical breakthrough. This milestone gave us the opportunity to connect Ryan Douglas with Tyler Wilde at PC Gamer. We worked with Tyler to tell the journey of DeepWell DTx - from the launch of their video game, Zengence, to earning FDA approval for their biofeedback software development kit.
Discord in Digiday — Why Discord is making key hires to build out its advertising business
Discord refreshed its brand in 2024 and launched Quests, a rewarding way to connect players with their favorite games and introduce ad revenue to the platform for the first time. We launched the story with Digiday's Alexander Lee and made a great friend along the way.
Fellow in Bon Appétit — Fellow’s Drip Coffee Maker May Be the Best Drip Coffee Maker I’ve Ever Used
The launch of Aiden was an exciting journey, and we're proud of the great coverage that it resulted in - especially the feature review in Bon Appétit! We're grateful to Noah Kaufman for capturing how Aiden transforms the home brewing experience with barista quality pour-overs.
Fellow in Forbes — The Fellow Aiden Precision Coffee Maker Is Your Favorite Barista In Machine Form
We also landed an Aiden review with Anthony Karcz at Forbes, further digging into the visual aesthetics of the coffee machine as well as the state-of-the-art brewing features.
FightCamp in Athletech News — Mike Tyson-Backed FightCamp Launches Kick Tracking Tech
FightCamp expanded its strike tracking technology to include kicks as well, providing users with real-time engaging feedback to keep them motivated to become undefeatable. We worked with Athletech News to highlight the launch, a premier destination for fitness tech news.
Inference.ai in TechCrunch — Inference.ai matches AI workloads with cloud GPU compute
Inference.ai entered as a challenger in the GPU space, providing Infrastructure-as-a-service for the AI startups dying to get their hands on GPU datacenters to train and run their AI models. We connected Inference.ai with TechCrunch to announce their $4M funding round and share what makes their platform special.
Mixhalo in TechCrunch — Mixhalo’s latest feature uses AI to beam real-time translation to phones at events
Leveraging its decade of expertise in real-time sound delivery for concerts and sports events,
rockstar-founded, Mixhalo saw an opportunity to disrupt the outdated events and conferences industry. They tapped us to introduce Mixhalo Translate, an AI-powered live audio translation tool for events and conferences, offering ultra-low latency streaming with interpretations and transcriptions in 50 languages. A feature in TechCrunch was followed by an ‘Event Technology of the Year’ award by the prestigious, global AV Awards.
Nestment in CBS MoneyWatch — Millennials and Gen Z embrace co-ownership to make homeownership dreams come true
This past year we have been utilizing Nestment's incredible user stories to gain traction for their new NestGen program. In the process we go to work with Joe Enoch at CBS to capture how younger generations are turning to co-buying with friends or family for first time homeownership.
Nestment in USA Today — Can't afford a home? Why becoming a landlord might be the best way to 'house hack.'
Nestment plays a crucial role in helping priced-out buyers achieve homeownership through innovative methods like co-buying and purchasing multifamily properties. We worked with Andrea Riquier to tell the story of Joe, a Bay Area ‘rentvester’ who turned to Nestment to help his sister secure a primary residence that they could share landlord duties on.
Output in Billboard — Production Duos Nova Wav, Stargate Join Forces With New Mentorship Program Output CoLAB
Amid the sea of GenAI music making tools, Output stands out as an industry vet that continues to put human artistry at the forefront of music creation. With a quick turnaround, our team was able to secure an exclusive for their new mentorship program, CoLAB that launched with Grammy award-winning production duos, Nova Wav and Stargate.
Output in Business Insider — 14 music-tech startups shaping the industry, from the AI platform Suno to the production tool Output
Fresh off a successful beta launch for their first AI-poowered tool, Co-Producer, Output was named one of the Top 14 music-tech startups shaping the industry alongside industry newcomers Suno and Veeps. What sets Output apart is they’re mission-driver to empower creators at all levels, from beginners to professionals, to unlock their musical creativity.
PayJoy in TechCrunch — How PayJoy built $300M in revenue by letting the underserved use their smartphones as collateral for loans
PayJoy reached 10 million customers (now 13 million!) earlier this year and we worked with Mary Ann Azevedo at TechCrunch to share founder, Doug Ricket's vision on blending profit with purpose. We love working with mission-driven companies like PayJoy to spotlight how technology can create meaningful change.
Plenty in Fortune — Exclusive: An early Stripe employee raises $5 million to launch an alternative to ‘patriarchal’ fintech apps that let only one person manage a couple’s money
Even in today's crowded fintech space, Plenty's story commanded attention – and Emma Hinchliffe's Fortune article captured it perfectly. We collaborated with with co-founder Emily Luk to showcase how she's changing the way couples' navigate their finances, proving that compelling narratives paired with strategic PR can break through in any market.
Poolside in TechCrunch — AI coding startup Poolside raises $500M from eBay, Nvidia, and others
Poolside, the new AI darling software development platform, raised $500 million in a Series B round led by Bain Capital Ventures. They came to The Key to make a splash and position themselves as a major player in AI-driven development tools. We worked with go-to AI reporter, Kyle Wiggers to formally introduce Poolside and celebrate their $3 billion valuation.
Shopkick in Forbes — Actress Busy Philipps Takes On A Sweet New Role As Investor And Advisor In Candy Company Behave
Actress Busy Phillips took on a new role as investor/advisor in the low-sugar and low net-carb count candy company, Behave and data from Shopkick highlighted consumers’ draw for healthier alternatives to traditional candy. We pitched a study from Shopkick of over 7,000 consumers that showed 47% of respondents say they actively seek out healthier options to satisfy their sweets cravings.
Stream Analyze in VentureBeat — AI in a chainsaw? Stream Analyze launches in the U.S. to make ‘stupid’ devices smarter
StreamAnalyze announced its stateside launch with coverage in VentureBeat. Carl Franzen was swept up by the idea of an AI-powered chainsaw (which turned into the headline) and covered how StreamAnalyze's technology can revolutionize fleet logistics with its IoT on-chip edge AI technology, reducing data overhead and granting unparalleled access to fleet diagnostics.
Staircase in MarketWatch — How artificial intelligence could change the way you buy or sell your next house
Staircase launched its flagship product called ChatMTG, a text-based chat platform that offers a 10-minute mortgage-application process that uses simple data and is vetted with AI. We secured an interview with Marketwatch’s Aarthi Swaminathan and Staircase CTO, Soofi Safavi to highlight ChatMTG’s ability to offer a mortgage rate that’s 1.25% lower by removing intermediaries who collect commissions and raise the rate for buyers unnecessarily in the process.
Trax Retail in Chain Store Age — Survey: Gen X, Boomers make sustainable choices
Trax Retail is the leader in AI-powered data-driven insights for CPGs and retailers and through their shopping rewards app, Shopkick, they conducted a survey showing that across generations, consumers have actively implemented lifestyle changes in the past year to reduce their environmental footprint. We worked with Chain Store Age, a leading trade publication to highlight their insights.
Trax Retail in PYMNTS — Real-Time Insights Give Brands New Eyes on Inventory in Stores
To launch Trax’s newest solution, Signal-Based Merchandising (SBM), we worked with PYMNTS and Trax CRO, David Gottlieb for a video interview to discuss how the solution collects and analyzes real-time, in-store data points from high-traffic shoppers via a mobile app. We also went on to secure The AI Award for SBM and a finalist honor for the Modern Retail Awards.
Why Media Wins Matter
Each of these placements represents more than just a line in a publication; they tell stories that amplify our clients’ missions, build brand credibility, and drive tangible results. Whether spotlighting a breakthrough product, sharing thought leadership, or landing a high-impact interview, these wins show what’s possible with the right mix of strategy, persistence, and creative storytelling.
As we gear up for 2025, we’re excited to keep shaping narratives and delivering impactful results for our clients.
#PRWins2024 #MediaCoverage #StorytellingThatMatters
